the beauty of social media: an insight

“where did you find that picture, it’s like ages we have all met”, another tagged friend would say,”aww, thanks for the upload sweetie” – well, if facebook can take you to the nostalgic life twitter can update you to the hot and popping never-heard-before news. in a world, precisely our online world, is cluttered with…

Fighting for Brand Visibility losing loyalty!

Models love cameras! Then why doesn’t Canon promote their product to the professional models, escorts or call girls? They are not only the ‘end consumer’ of the product but they are also the influencer (or poker) for higher sales. Unfortunately, till date, we have only promoted products to the ‘buyer’ only. However, if you look into…

Top Viral Marketing Campaigns of All time

> QUIKSILVER > GUITAR > TEST AWARENESS > THRESHERS 40% OFF In 2006, shortly before Christmas, Threshers leaked a voucher worth 40% off wine and champagne via the internet. Apparently the voucher was only intended for suppliers as planned by Hugh Macleod and the belief that Threshers had mistakenly released the voucher made it spread faster…

Watch Out! Top 5 Mistakes by Brand Marketing Executives

1. Wastage of too much time on finding and analyzing competitors. End Result: You might lose your own identity while trying to fight your competitor Solution: Discuss about your competitor’s practice on a weekly official meeting may be for 15 mins. You never know who has a better solution. 2. Sponsorships should be measured by…

Just because life is too short, I prefer…

Just because life is too short, I prefer to write shorter versions of my thoughts. Let’s start with writing “Nothing Loves Nothing. Nothing loves Everything. Everything loves Something”. Can’t make sense, will start blogging soon….